Cinematic worlds, built from your slots

Your games aren't products.
They're worlds.

New Wave turns your characters, symbols and bonus mechanics into short-form cinematic content — built from the slot itself, designed to be recognised, returned to, and remembered.

See the work
Scroll
30–60sCinematic pieces
From the gameEvery story
Series-readyBuilt to continue
Fast turnaroundShort cycles
The Vision

A parallel layer of content your audience actually connects with.

The idea isn't to replace your marketing. It's to build a parallel layer of cinematic content that lets audiences connect with your games on a deeper level — fragments of a larger story, each one strong on its own, all building something people come back to.

01

Worlds, not ads

Each game becomes a world with recognisable characters, symbols and narrative — expanded far beyond the reels.

02

Fragments of a story

Short pieces that work alone but link into a wider arc. Built to build tension, stop at the right point, and lead into the next part.

03

Recognition that compounds

People engage with what they feel they understand. Familiar worlds turn one-time viewers into a returning audience.

The Approach

It always starts
from the game.

01

Go deep on the game

We study the slot in detail — characters, creatures, symbols, bonus mechanics — and pull out what carries real weight.

02

Translate it into a world

Those elements become active parts of a cinematic environment. Not references. Characters inside a story.

03

Build the moment

Each piece is a moment with tension — it builds, peaks, and stops exactly where the next part begins.

04

React and expand

If a direction lands, the story grows. If it doesn't, we shift focus without losing continuity. Short cycles, fast turnaround.

The Work

Selected pieces.

Concept films built on your titles, plus live campaigns already running in market. Click any piece to watch with sound.

0:34 Big Bass
Concept Film · Character World

Big Bass

A franchise character pulled out of the reels and dropped into a cinematic world of his own.

0:20 Soccer Bet - Spartans 1
Live Campaign · Epic

Soccer Bet - Spartans 1

War-cry energy. A battle-tested army, shipped as a live broadcast campaign.

0:22 Soccer Bet - Spartans 2
Live Campaign · Variation

Soccer Bet - Spartans 2

Same world, different pacing. Proof of how fast a direction can be re-cut and re-released.

0:20 SoccerBet - Portal
Live Campaign · Short-Form

SoccerBet - Portal

A quiet living room, then a rupture. Twenty seconds engineered to stop the scroll.

What We Deliver

One framework.
Any format you need.

The same visual and narrative world, scaled to whatever the campaign calls for — from a handful of highly produced pieces to continuous output. The system stays the same. Only the scale changes.

Short-form narrative
Promotional ads
Trailers
Long-form cinematic
Social · YouTube · Paid

Direct promotional material. Pieces that sell the game on their own.


An ongoing content series. A world audiences recognise and return to.


Assets for every channel. Built once, deployed across social, YouTube and paid.

A simple way to begin

Pick the titles.
We build the first pieces.

Align on a shortlist of games with the strongest potential. We build the first cinematic pieces around them — then let performance and audience response shape what comes next.